WOC Learning Lab Presents The Power of Planned Giving: Leveraging Legacy to Enhance Your Fundraising Strategy with Cynthia Reddrick

The Power of Planned Giving: Leveraging Legacy to Enhance Your Fundraising Strategy

This installment of the WOC Learning Lab will be an informational session that grounds fundraisers with an overview incorporating ways to market and manage planned giving opportunities as well as recognize challenges related to establishing legacy gifts programs at their organizations.

While this timely session will cover the planned gift fundamentals (such as bequests and beneficiary designations) which can build a thriving legacy gift program, it will also offer ways to apply proven practices within the development cycle specific to legacy donors. The goal of this webinar is to provide value for those who have already established a planned giving program as well as those who do not yet have one.

Our April Learning Lab topic is designed to meet the interests of fundraisers at different planned giving knowledge levels: beginner; intermediate and experienced. An essential pillar of high-level development plans includes a robust planned giving marketing strategy, especially when considering a major gift or capital campaign. Please bring your questions and curiosity to this conversation. 

Planned Giving Marketing consultant and WOC member, Cynthia Reddrick (FRUITION Consulting for Nonprofits) will present this Learning Lab, lending participants access to her sage advice and deep experience with planned giving marketing and resource mobilization for nonprofits focused on social change.